It suggests
cheese to them every time.
SLADDER: Let's see your samples.
SPLURGE: Well, sir, here's one. (_Brings paper from pocket. Reads._)
"What is Cheezo? Go where you may, speak with whom you will, the same
question confronts you. Cheezo is the great new----"
SLADDER: No, Splurge. Cut that question bit. We must have no admission
on our part that there's anyone who doesn't know what Cheezo is. Cut it.
SPLURGE: You're quite right, sir; you're quite right. That's a weak bit.
I'll cut it. (_He scratches it out. Reads._) "Cheezo is the great new
food. It builds up body and brain."
SLADDER: That's good.
SPLURGE: "There is a hundred times more lactic fluid in an ounce of
Cheezo than in a gallon of milk."
SLADDER: What's lactic fluid, Splurge?
SPLURGE: I don't know, sir, but it's good stuff all right. It's the
right thing to have in it. It's a good man that I got to write this.
SLADDER: All right. Go on.
SPLURGE: "Cheezo makes darling baby grow."
SLADDER: Good. Very good. Very good indeed, Splurge.
SPLURGE: Yes, I think that catches them, sir.
SLADDER: Go on.
SPLURGE: "Cheezo. The only food."
SLADDER: "The only food"? I don't like that.
SPLURGE: It will go down all right, sir, so long as the posters are big
enough.
SLADDER: Go down all right! I wasn't fool enough to suppose that it
wouldn't go _down_ all right.
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